1. What Is Reach?

Reach represents the unique number of people who have seen your marketing content. It measures the size of your unique audience and helps understand how many different individuals were exposed to your campaign.

2. How Does the Calculator Work?

The calculator uses the reach formula:

Where:

• \( Impressions \) — Total number of times your content was displayed
• \( Average\ Frequency \) — Average number of times each person saw your content
• \( Reach \) — Unique number of people who saw your content

Explanation: This formula calculates the unique audience size by dividing total impressions by the average frequency of exposure per person.

3. Importance of Reach Calculation

Details: Understanding reach is crucial for measuring campaign effectiveness, optimizing marketing budgets, and ensuring your message reaches the intended audience without over-saturating the same individuals.

4. Using the Calculator

Tips: Enter total impressions (must be greater than 0) and average frequency (must be greater than 0). The calculator will compute the unique reach of your campaign.

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between reach and impressions?
A: Reach counts unique individuals, while impressions count total exposures. One person can generate multiple impressions.

Q2: What is a good reach percentage?
A: This varies by industry and campaign goals, but typically 40-60% of your target audience is considered good reach for most campaigns.

Q3: How does frequency affect reach?
A: Higher frequency with the same impressions means lower reach, as the same people are seeing your content more often.

Q4: When should I focus on reach vs frequency?
A: Focus on reach for brand awareness campaigns, and frequency for conversion-focused campaigns where repeated exposure drives action.

Q5: Can reach exceed the target audience size?
A: No, reach cannot exceed your total available audience size. It represents the portion of that audience you've actually reached.