Target Revenue Formula:
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Target profit calculation determines the revenue level needed to achieve a specific profit goal after covering all fixed and variable costs. It's an essential tool for business planning and financial forecasting.
The calculator uses the target revenue formula:
Where:
Explanation: This formula calculates the sales revenue required to cover fixed costs and achieve the target profit, based on the contribution margin ratio.
Details: Target profit analysis helps businesses set realistic sales goals, plan budgets, make pricing decisions, and evaluate business viability. It's crucial for strategic planning and performance measurement.
Tips: Enter fixed costs and target profit in currency units. Contribution margin ratio should be entered as a decimal between 0 and 1 (e.g., 0.4 for 40%). All values must be positive.
Q1: What's the difference between break-even and target profit?
A: Break-even calculates revenue to cover costs with zero profit, while target profit calculates revenue to achieve a specific profit level above costs.
Q2: How do I calculate contribution margin ratio?
A: Contribution Margin Ratio = (Total Revenue - Total Variable Costs) / Total Revenue, expressed as a decimal.
Q3: Can this be used for service businesses?
A: Yes, the formula applies to both product and service businesses, as long as you can determine fixed costs and contribution margin ratio.
Q4: What if my margin ratio changes with volume?
A: For accurate results, use the expected average margin ratio for the target sales volume range.
Q5: How often should I recalculate target revenue?
A: Recalculate whenever costs, pricing, or profit targets change significantly, typically during quarterly or annual planning.